Privacy policy

Pure Craft Industries ("we," "us," or "our") operates purecraftindustries.com and provides commercial fitness equipment, facility design, and related services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place an order, or engage with us for B2B facility projects.

By using our website, you agree to the practices described in this policy.

1. INFORMATION WE COLLECT

We collect personal information you provide directly and information collected automatically:

Information You Provide:

  • Full name, company name, and job title (for B2B inquiries and accounts)
  • Billing and shipping addresses
  • Email address and phone number
  • Payment information (processed securely by our payment providers; we do not store full card numbers)
  • Order history, project specifications, and service requests
  • Communications you send us (emails, contact forms, support requests)

Information Collected Automatically:

  • IP address, browser type, and operating system
  • Pages visited, time spent on site, and referring URLs
  • Device identifiers and cookie data
  • Location data (city/region level, derived from IP address)

Information from Third Parties:

  • Shipping carriers and fulfillment partners may provide delivery status updates
  • Payment processors may provide transaction verification data
  • Marketing platforms may provide engagement data if you interact with our ads

2. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

  • Order fulfillment: Processing purchases, coordinating delivery and installation, and managing returns
  • B2B project management: Facility planning, equipment configuration, and project communication
  • Customer support: Responding to inquiries, resolving issues, and providing after-sale service
  • Account management: Creating and maintaining customer or company accounts
  • Marketing communications: Sending promotional emails, product updates, and offers — only if you have opted in or where permitted by law
  • Website improvement: Analyzing traffic, usage patterns, and performance to improve our site and services
  • Fraud prevention and security: Detecting and preventing unauthorized transactions or access
  • Legal compliance: Meeting our obligations under applicable laws and regulations

3. LEGAL BASIS FOR PROCESSING (EEA/UK CUSTOMERS)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following legal bases:

  • Contract performance: To fulfill orders and service agreements
  • Legitimate interests: To improve our services, prevent fraud, and conduct direct marketing to existing customers
  • Consent: For optional marketing communications and non-essential cookies
  • Legal obligation: To comply with applicable laws

4. SHARING YOUR INFORMATION

We do not sell your personal information. We may share your data with the following categories of third parties, solely as necessary to operate our business:

  • Payment processors (e.g., Shopify Payments, Stripe) — to securely process transactions
  • Shipping and logistics carriers — to fulfill and track deliveries
  • Technology and platform providers — including Shopify, which hosts our store and may process your data in accordance with Shopify's Privacy Policy
  • Marketing and analytics platforms — such as Google Analytics, Meta, and email marketing tools, subject to your consent preferences
  • Installation and service partners — third-party contractors engaged for equipment installation or facility projects
  • Professional advisors — attorneys, accountants, and insurers, under confidentiality obligations
  • Law enforcement or government authorities — when required by law or to protect our legal rights

All third-party service providers are contractually required to protect your information and use it only for the purposes we specify.

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

  • Order and transaction records: 7 years (for tax and accounting compliance)
  • Customer account data: For the duration of your account, plus 2 years after closure
  • Marketing preferences: Until you opt out or withdraw consent
  • Support communications: 3 years from the date of last contact

When data is no longer needed, we securely delete or anonymize it.

6. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Keep items in your cart and maintain your session
  • Analyze website traffic and user behavior (via Google Analytics and similar tools)
  • Deliver relevant advertising on third-party platforms (if you consent)
  • Remember your preferences

You can manage cookie preferences through our cookie banner or by adjusting your browser settings. Note that disabling certain cookies may affect website functionality.

7. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

All Customers:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (subject to legal retention requirements)
  • Opt out of marketing communications at any time

California Residents (CCPA/CPRA):

  • Right to know what personal information we collect, use, and disclose
  • Right to delete your personal information
  • Right to correct inaccurate personal information
  • Right to opt out of the sale or sharing of personal information (we do not sell personal information)
  • Right to limit use of sensitive personal information
  • Right to non-discrimination for exercising your rights

EEA/UK Residents (GDPR/UK GDPR):

  • Right to data portability
  • Right to restrict processing
  • Right to object to processing based on legitimate interests
  • Right to withdraw consent at any time
  • Right to lodge a complaint with your local supervisory authority

To exercise any of these rights, contact us at the information below. We will respond within the timeframe required by applicable law (typically 30–45 days).

8. DATA SECURITY

We implement industry-standard security measures to protect your personal information, including:

  • SSL/TLS encryption for all data transmitted through our website
  • Secure payment processing through PCI-DSS compliant providers
  • Access controls limiting who within our organization can access personal data
  • Regular security reviews and monitoring

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. CHILDREN'S PRIVACY

Our website and services are intended for business and adult consumers. We do not knowingly collect personal information from individuals under the age of 16. If you believe we have inadvertently collected such information, please contact us immediately.

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. For material changes, we may notify you by email or a prominent notice on our website.

12. CONTACT US

For privacy-related questions, requests, or concerns, please contact:

Pure Craft Industries 1333 S Schoolhouse Rd New Lenox, IL 60451 United States

Email: info@PureCraftIndustries.com Phone: 815.690.9469