Fitness Equipment Dealer
Expand project capability, commercial support and equipment access without having to build every back-end function yourself.
PCI Authorized Dealer Program | Commercial Fitness Partner
PCI Authorized Dealer Program
BUILD MORE PROJECTS. WIN MORE COMMERCIAL BUSINESS.
Commercial fitness equipment, facility planning, procurement support, installation coordination, service and lifecycle resources—backing qualified partners from opportunity through execution.
Speak directly with Michael Lyons about dealer fit, commercial opportunities and project support.
Since 1994Commercial experience
6,000+Facilities represented
170+Park districts represented
NationwideProject and equipment support
Who This Is For
BUILT FOR OPERATORS WHO WANT TO WIN MORE COMPLETE PROJECTS.
PCI is looking for qualified partners who understand customers, follow through on commitments and want a stronger commercial platform behind their sales effort.
Installer or Service Company
Pair your field capability with product access, planning, quoting and commercial sales support.
Growth-Minded Business Owner
Build relationships with municipalities, schools, multifamily, hospitality, corporate and commercial fitness buyers.
The Opportunity
DON’T JUST SELL EQUIPMENT. SELL THE COMPLETE OUTCOME.
Commercial buyers often need more than a SKU and a price. They need someone who can coordinate the room, equipment, logistics, installation and long-term support. PCI gives qualified partners a framework for pursuing that larger scope.
Facility + Equipment PlanningTurn a buyer requirement into a coordinated facility plan.
Public + InstitutionalSupport for municipalities, park districts, schools and institutions.
Hospitality + MultifamilyProject-ready solutions for amenity and development environments.
Your Path to Launch
FROM FIRST CONVERSATION TO ACTIVE COMMERCIAL PARTNER.
The process is designed to confirm fit, establish expectations and move qualified partners into real opportunities with a clear execution path.
01
Talk
Call PCI or book a discovery conversation to discuss your company, market and goals.
02
Qualify
We review market fit, commercial capability, customer base and program expectations.
03
Onboard
Align equipment access, quoting process, project support and service responsibilities.
04
Execute
Move opportunities through selection, pricing, logistics, installation and closeout.
Three Layers of Support
A PARTNER RELATIONSHIP THAT EXTENDS BEYOND THE PRODUCT.
Commercial Product Access
Equipment selection, packaged solutions, commercial quoting support and alternatives aligned to buyer requirements.
Execution Infrastructure
Facility layouts, procurement support, logistics coordination and installation planning for more complex projects.
Service + Retention
Preventive maintenance, troubleshooting, parts, warranty coordination and replacement planning that extend the customer relationship.
Commercial-First Execution.Equipment is only one part of a successful fitness project.
Why Pure Craft Industries
YOUR CUSTOMER STAYS YOUR CUSTOMER. PCI HELPS YOU DELIVER MORE.
The goal is to strengthen your commercial position and help you solve larger customer requirements professionally.
✓
Commercial-first approachFacilities, procurement, execution and long-term ownership—not just one-time product transactions.
✓
One accountable project pathEquipment, planning, delivery, installation and support can move through one coordinated channel.
✓
Direct operator accessProspects can call or schedule a conversation instead of disappearing into a generic contact form.
Take the Next Step
LET’S SEE IF PCI IS THE RIGHT COMMERCIAL PARTNER FOR YOUR BUSINESS.
Choose the fastest path. Call now for a direct conversation or reserve time on the calendar for a structured dealer and commercial-project discussion.
Frequently Asked Questions
KNOW THE RELATIONSHIP BEFORE YOU MOVE FORWARD.
Is the PCI Authorized Dealer Program a franchise?
No. It is a commercial dealer / partner relationship. Final terms, territory, pricing and responsibilities are established through PCI’s approval process and written agreement.
Who is a good fit?
Established fitness dealers, installers, service companies, commercial sales organizations, contractors and disciplined business owners with relevant B2B relationships can be considered.
Does PCI support larger commercial projects?
Yes. PCI’s operating model includes facility planning, equipment selection, procurement support, delivery and installation coordination, service and lifecycle planning.
How is dealer pricing handled?
Pricing, discount structure, freight, installation and any territory-related terms are addressed during qualification and onboarding. This page does not make universal pricing guarantees.
What should I do first?
Call 815-690-9469 or book a discovery call. We will discuss your market, customer base, capabilities and where PCI can add value.
SELL MORE THAN EQUIPMENT. DELIVER THE COMPLETE FITNESS PROJECT.
Call Pure Craft Industries or book a dealer discovery conversation today.