New Equipment
Build premium.
For new facilities, premium spaces, standardized product lines, and long-term use.
PCI · HOME
↑Pure Craft Industries
Fitness environments built to perform.
Pure Craft Industries helps customers plan, source, install, service, maintain, refurbish, replace, recycle, and reset complete fitness environments. We support projects from concept to completion with equipment procurement, consulting, delivery, installation, warranty support, and lifecycle planning.
Build the space before you buy the equipment.Consulting, procurement, installation, service, and lifecycle support.
40+Years of construction, facility, equipment, project, and service experience.
6,000+Facilities supported across commercial, institutional, municipal, public safety, athletic, and private markets.
4Procurement paths: new, remanufactured, refurbished, and used equipment.
5+5Warranty support may include up to 5 years parts and 5 years labor on qualifying equipment.
Sales Fundamentals
Complete workflow.
DISCOVER → MEASURE → DESIGN → SPECIFY → PRICE → FINANCE → PROCURE → DELIVER → INSTALL → SUPPORT → REPLACE
Discover + Measure
Users, goals, budget, dimensions, access, traffic flow and accessibility.
Design + Specify
2D/3D layouts; cardio, strength, free weights, functional, flooring, clearances and comparisons.
Price + Execute
Quotes, financing, procurement, freight, delivery, installation, removal and trade-ins.
Protect + Replace
Manuals, specs, warranties, commissioning, service, PM, parts and lifecycle replacement.
Build. Supply. Coordinate.
We can consult it, supply it, coordinate it, and support it.
Pure Craft Industries supports customers as a consulting resource, equipment supplier, project coordinator, installation partner, service resource, and lifecycle support company.
Supply the equipment. Support the build. Coordinate the path.Consulting, procurement, construction coordination, installation, and lifecycle support.
Procurement Options
New. Remanufactured. Refurbished. Used.
Customers have choices. We help match condition, budget, warranty expectations, timing, and replacement strategy to the actual facility requirement.
Shop PCI Equipment Line →
Remanufactured
Stretch the budget.
Commercial-grade performance with stronger cost control.
Refurbished
Upgrade smart.
Balance quality, presentation, timing, and cost.
Used Equipment
Deploy faster.
For phased upgrades, secondary spaces, temporary needs, and budget-sensitive projects.
Service + Lifecycle
Procurement is stronger when the lifecycle is planned.
We support delivery, installation, service, preventive maintenance, warranty, recycling, replacement planning, and facility resets.
Plan beyond the purchase.Service, maintenance, warranty, replacement, recycling, and resets.
Partners and Product Platforms
Proud of the platforms behind the work.
PCI Equipment Line leads the Pure Craft platform, supported by trusted partner manufacturers and product resources that help complete the facility.
Pure Craft Platform
PCI Equipment Line
The Pure Craft equipment platform for strength, cardio, benches, storage, cable attachments, facility support, and planning.
Cardio Partner
Intenza Fitness
Premium commercial cardio for hospitality, corporate wellness, institutions, commercial gyms, and high-use training spaces.
Strength Partner
Body-Solid
Strength equipment, home gym systems, commercial fitness products, benches, racks, and accessories.
Free Weight Partner
CAP Barbell
Dumbbells, barbells, plates, racks, cable attachments, and support products for complete weight rooms.
Equipment Architecture
Every collection routed. Every equipment path defined.
This section maps every Pure Craft Industries collection you provided to a direct final destination. No generic collection dumps. No mismatched category paths.
Cardio Machines
Cardio systems, cardio-machine groupings, and commercial conditioning equipment.
Open CollectionPCI Equipment Line
Primary Pure Craft Industries equipment platform and commercial catalog.
Open CollectionCardio Equipment
Treadmills, ellipticals, bikes, climbers, rowers, and commercial cardio categories.
Open CollectionPCI Equipment Line 1
Additional PCI equipment-line collection path used in Shopify catalog routing.
Open CollectionPlate Loaded
Plate-loaded strength machines and commercial guided resistance equipment.
Open CollectionTreadmills
Commercial treadmill options for facilities, wellness centers, and training spaces.
Open CollectionKnowledge + Library
Manuals, catalogs, specifications and service resources. In one place.
Built for salespeople, facility operators, installers and service teams. Open the current manufacturer library, find the model, then download the official document directly from the source.
INTENZA FITNESS
Catalogs + Owner Manuals
2026 cardio and strength catalogs, leaflets, sell sheets and model-level owner manuals across cardio and strength.
Open Intenza Download Library ↗Owner Manual Index ↗InCare Support Downloads ↗BODY-SOLID / PRO CLUBLINE
Manuals + Data Sheets
Searchable product manuals, assembly manuals, product data sheets, maintenance guidance and service support.
Product Manuals + Downloads ↗Service + Maintenance ↗CAP BARBELL
Product Manual Library
Model-level manuals for benches, racks, dip stations, storage and other CAP training equipment.
Open CAP Manual Library ↗CAP Product Platform ↗PURE CRAFT
Project + Ownership Resources
Commercial pricing, facility planning, leasing, service/warranty, dealer support and complete project execution.
Commercial Project Intake →Service + Warranty →Leasing + Financing →Dealer Program →Manufacturer-controlled documents remain connected to their current official source so sales and service teams are not relying on obsolete static copies. Restricted Intenza service documents remain subject to Intenza authorization.
Concept to Completion
From procurement to replacement planning, the process matters.
The goal is to align product condition, warranty support, budget, installation, and long-term replacement strategy.
01
Assess
budget, condition preference, timeline, and replacement goals.
02
Consult + Plan
Layout, traffic flow, architect coordination, delivery access, and equipment fit.
03
Procure
New, remanufactured, refurbished, or used equipment matched to the project.
04
Deliver + Install
Delivery, placement, sequencing, and facility readiness.
05
Support + Reset
Warranty, service, maintenance, recycling, replacement planning, and resets.
Commercial Markets
Built for more than one type of facility.
A fire department, hotel, school, corporate wellness center, multifamily amenity space, commercial gym, recreation center, and private performance facility all need different planning logic.
Municipal
Park Districts and Recreation
Durable layouts for community fitness and public-use training spaces.
Public Safety
Fire Departments
Strength, cardio, and functional training built for duty readiness.
Hospitality
Hotels and Hospitality
Guest fitness spaces built around uptime, presentation, and usability.
Education
Schools and Universities
Weight rooms, recreation areas, and student wellness environments.
Request a Quote
Tell us what you need. We will route the right solution.
Use this form for equipment quotes, facility planning, dealer access, service support, remanufactured equipment, refurbished equipment, used equipment, delivery, installation, and complete project support.
Project Quote Intake
Submit your information and project details. Pure Craft Industries will receive the request and follow up with the proper next step.